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iPagesCanada gives your business multiple levels of advertising because we advertise your business and each of your products or services as seperate ads! How much would it cost to take out a Yellow Pages ad for every product or service you offer?

What are customers saying?

While most companies have cut back on newspaper and Yellow Pages advertising because of the economic downturn, an increasing amount of advertising dollars are being spent advertising in Google local search.

Google Online Advertising versus Yellow PagesMuch of local business success is fueled by Google local searches. Take Smart Care Auto Centre, an auto repair shop that repairs cars, trucks, fleets and just about anything an automobile might need in Abbotsford BC.

According to Jason, who handles sales and marketing for the store, Smart Care isn’t spending much of their advertising budget in the local paper or the Yellow Pages. Instead, Jason says, someone looking for auto repair is more likely to go online and use Google.

“It’s the new Yellow Pages,” he explains. “I know that if they’re located in this city and they’re looking for auto repair and they go to Google and type in ‘auto repair Abbotsford ' or something (like) that, that’s a search that’s worth paying for.”

The power of iPagesCanada’s online advertising website's is that small business owners can create a new ad in Google for each product or service they offer! This technology is easy to use and the small business owner has complete control over their advertising 24/7.

iPagesCanada also allows small businesses to write and display multiple ads to see which gets the best results. So, they can test ad headlines that say “auto repair in abbotsford” and another that says “Abbotsford area auto repair”.

It isn’t just small businesses that are advertising in Google — even the struggling automakers are spending a larger portion of their budgets on Google. Matt Van Dyke who heads up U.S. marketing for Ford Motor Co. says the company is one of the automaker’s most important outlets because that is where customers are researching cars.

“In an era where marketing budgets are under pressure, Google search is a pretty powerful tool,” says Van Dyke.

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